@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Manrope:wght@400;500;600;700&display=swap');
:root{--ink:#211f1e;--paper:#faf9f7;--red:#ad2542;--line:#d3cbc7;--muted:#625b58;--soft:#eee9e6}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px}body{margin:0;background:var(--paper);color:var(--ink);font-family:'DM Sans',Arial,sans-serif;line-height:1.65}a{color:inherit}img{max-width:100%;display:block}h1,h2,h3,p,figure{margin:0}h1,h2,h3,.big-number,.score strong{font-family:'Manrope',Arial,sans-serif;font-weight:500;letter-spacing:-.045em;line-height:1.14}h1{font-size:clamp(42px,5.3vw,76px);max-width:1050px}h2{font-size:clamp(32px,3.5vw,49px);max-width:920px}h3{font-size:25px}p{font-size:17px}strong{font-weight:650}.container{width:min(1312px,calc(100% - 112px));margin:auto}.kicker{font-size:12px;font-weight:700;letter-spacing:.11em;text-transform:uppercase;color:var(--red);margin-bottom:18px}.section{padding:78px 0;border-bottom:1px solid var(--line)}.lead{font-size:21px;color:var(--muted);max-width:870px;margin-top:25px;line-height:1.6}.body-copy p+p{margin-top:22px}.body-copy p{color:var(--muted)}.button{display:inline-flex;align-items:center;justify-content:center;gap:.3em;background:var(--red);color:#fff;padding:13px 22px;font-size:14px;font-weight:600;text-decoration:none;min-height:48px;border:1px solid var(--red);border-radius:3px}.button:hover{background:#8e1e36}.button.secondary{background:transparent;border-color:var(--line);color:var(--ink)}.actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}.text-link{display:inline-block;text-decoration:underline;text-underline-offset:5px;font-size:15px;font-weight:600}.ia-inline-brand{white-space:nowrap}.ia-inline-brand sup{font-family:Arial,sans-serif;font-size:.43em;line-height:0;vertical-align:super;letter-spacing:0}.skip-link{position:absolute;top:-80px;z-index:100;background:white;color:black;padding:10px}.skip-link:focus{top:0}:focus-visible{outline:3px solid #e28da0;outline-offset:4px}.breadcrumb{display:flex;gap:10px;flex-wrap:wrap;font-size:13px;margin-bottom:34px;color:var(--muted)}.breadcrumb a{text-decoration:none}.hero{padding:44px 0 48px}.hero h1 span.em{color:var(--red)}.campaign-meta{display:grid;grid-template-columns:1.1fr 1fr 1fr 1.35fr;gap:24px;border-top:1px solid var(--line);margin-top:45px;padding-top:24px}.campaign-meta dt{font-size:12px;text-transform:uppercase;letter-spacing:.09em;color:var(--muted);margin-bottom:10px}.campaign-meta dd{margin:0;font-size:16px}.campaign-meta img{width:104px;margin:3px 0 7px}.campaign-meta small{font-size:12px;color:var(--muted)}
.snapshot{background:var(--ink);color:#fff;padding:46px 0}.snapshot .kicker{color:#e6a5b3}.snapshot-head{display:flex;align-items:end;justify-content:space-between;gap:30px;margin-bottom:28px}.snapshot-head h2{font-size:28px}.snapshot-head a{font-size:14px;color:#e6a5b3}.scores{display:grid;grid-template-columns:repeat(3,1fr);gap:35px}.score{border-top:1px solid #615957;padding-top:20px}.score strong{display:block;font-size:clamp(50px,5.1vw,70px);color:#f0a3b1}.score h3{font-family:'DM Sans',sans-serif;font-size:18px;letter-spacing:0;margin-top:15px}.score p{font-size:14px;color:#d8d0cc;margin-top:9px}.source-note{font-size:12px;max-width:950px;color:#c1b7b1;margin-top:27px;line-height:1.6}.section-nav{display:flex;gap:26px;flex-wrap:wrap;padding:22px 0;border-bottom:1px solid var(--line);font-size:14px}.section-nav a{text-decoration:none}.section-nav a:hover{color:var(--red)}.split{display:grid;grid-template-columns:1.14fr 1fr;gap:65px;align-items:start;margin-top:32px}.split .body-copy p{font-size:18px}.baseline{background:#fff;border:1px solid var(--line);border-top:3px solid var(--red);padding:30px}.baseline h3{font-size:23px;margin-bottom:25px}.baseline-row{display:grid;grid-template-columns:90px 1fr;gap:20px;padding:17px 0;border-top:1px solid var(--line);align-items:center}.baseline-row strong{font-family:'Manrope',sans-serif;font-size:27px;font-weight:500;letter-spacing:-.04em}.baseline-row p{font-size:14px;color:var(--muted)}.goal-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:32px;margin-top:38px}.goal{border-top:3px solid var(--red);padding-top:22px}.goal h3{margin-bottom:16px}.goal p{color:var(--muted);font-size:16px}.goal .goal-result{color:var(--ink);border-top:1px solid var(--line);padding-top:17px;margin-top:20px;font-size:15px}.goal-result strong{display:block;color:var(--red);font-size:22px;margin-bottom:5px}.content-section{background:#fff}.knowledge-map{display:grid;grid-template-columns:1fr 1fr 1fr;margin-top:36px;border:1px solid var(--line)}.knowledge-map article{padding:28px}.knowledge-map article+article{border-left:1px solid var(--line)}.knowledge-map h3{font-size:23px}.knowledge-map p{font-size:16px;margin-top:15px;color:var(--muted)}.knowledge-map .kicker{margin:0 0 16px}.source-article{border-left:3px solid var(--red);padding:18px 26px;margin-top:30px;background:var(--paper)}.source-article p{font-size:16px}.source-article .kicker{font-size:11px;margin-bottom:8px}.small-note{font-size:13px;color:var(--muted);margin-top:18px}.workflow{display:grid;grid-template-columns:repeat(4,1fr);gap:26px;margin-top:38px}.workflow article{padding-top:22px;border-top:1px solid var(--line)}.step-number{display:block;color:var(--red);font-size:14px;font-weight:600;margin-bottom:21px}.workflow h3{font-size:24px}.workflow p{font-size:16px;color:var(--muted);margin-top:17px}.results{background:white}.result-table-wrap{overflow-x:auto;margin-top:32px;border:1px solid var(--line)}.result-table{border-collapse:collapse;width:100%;min-width:660px;font-size:15px}.result-table th{text-align:left;padding:19px 22px;background:var(--ink);color:white;font-weight:500;font-size:13px}.result-table td{padding:23px 22px;border-top:1px solid var(--line);vertical-align:top}.result-table td:first-child{font-weight:600;width:24%}.result-table td:nth-child(2){white-space:nowrap;font-family:'Manrope',sans-serif;font-size:25px;letter-spacing:-.04em}.result-table td:nth-child(3){color:var(--red);font-weight:650;white-space:nowrap}.result-table small{display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:400;letter-spacing:0;color:var(--muted);margin-top:5px}.result-table tr:nth-child(even) td{background:var(--paper)}.meaning{display:grid;grid-template-columns:1fr 1fr;gap:45px;margin-top:38px}.meaning h3{font-size:25px;margin-bottom:16px}.meaning p{color:var(--muted);font-size:17px}.revenue{background:var(--soft)}.offer-panel{display:grid;grid-template-columns:1fr 1fr;gap:50px;margin-top:35px}.offer-list{margin:0;padding:0;list-style:none;counter-reset:offer}.offer-list li{padding:19px 0;border-top:1px solid #c9beb7;display:grid;grid-template-columns:28px 1fr;gap:17px;counter-increment:offer;font-size:16px}.offer-list li:before{content:'0' counter(offer);font-size:13px;color:var(--red);font-weight:700;padding-top:3px}.offer-list strong{display:block;margin-bottom:4px}.close{background:var(--red);color:white;padding:65px 0}.close .container{display:grid;grid-template-columns:1fr auto;gap:40px;align-items:center}.close h2{font-size:clamp(32px,3vw,43px)}.close p{max-width:700px;margin-top:18px;color:#f6dce2}.close .button{background:white;color:var(--red);border-color:white;white-space:nowrap}.footer{padding:32px 0;background:var(--ink);color:white}.footer .container{display:flex;justify-content:space-between;gap:25px;flex-wrap:wrap}.footer p,.footer a{font-size:13px}.footer-links{display:flex;gap:22px}.footer a{text-decoration:none}
@media(max-width:1000px){.container{width:calc(100% - 48px)}.split{gap:32px}.scores{gap:22px}.workflow{grid-template-columns:1fr 1fr;gap:32px}.close .container{grid-template-columns:1fr}.close .button{justify-self:start}.campaign-meta{grid-template-columns:1fr 1fr}.knowledge-map article{padding:22px}.goal-grid{gap:22px}}
@media(max-width:700px){.container{width:calc(100% - 36px)}.section{padding:52px 0}.hero{padding:28px 0 35px}.hero h1{font-size:42px}.lead{font-size:18px}.campaign-meta{gap:22px;margin-top:32px}.scores,.split,.goal-grid,.knowledge-map,.meaning,.offer-panel{grid-template-columns:1fr}.scores{gap:25px}.score strong{font-size:58px}.score h3{margin-top:10px}.snapshot-head{align-items:start;flex-direction:column;gap:12px}.snapshot{padding:35px 0}.section-nav{gap:12px 22px;font-size:13px}.knowledge-map article+article{border-left:0;border-top:1px solid var(--line)}.goal-grid{gap:30px}.goal{padding-top:18px}.baseline{padding:24px}.workflow{gap:30px 20px}.workflow h3{font-size:21px}.workflow p{font-size:15px}.offer-panel{gap:30px}.meaning{gap:28px}.button{width:100%;text-align:center}.close .button{white-space:normal}.footer-links{flex-wrap:wrap}.source-note{font-size:12px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* Preserve the established homepage menu typography on this page. */
.ia-header{font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased}.ia-header button{font-family:inherit}.ia-header .ia-inline-brand{font-family:Georgia,"Times New Roman",serif;font-weight:600;white-space:nowrap;letter-spacing:-.025em}