.wins-hero{padding:65px 0 45px;background:white}.wins-hero h1{max-width:1050px;font-size:clamp(43px,5.3vw,74px);line-height:1.06;letter-spacing:-.045em;margin:20px 0}.wins-hero h1 span{color:#ad2542}.wins-hero .intro{font-size:20px;line-height:1.6;max-width:780px;color:#555}.video-lead{display:grid;grid-template-columns:1fr 1.35fr;gap:48px;align-items:center;margin:42px 0 0;border-top:1px solid #ccc;padding-top:32px}.video-lead h2{font-size:32px;line-height:1.15;margin:10px 0 15px}.video-lead p{font-size:17px;line-height:1.7;color:#555}.video-lead a{text-decoration:underline;font-size:15px}.video-lead iframe{width:100%;aspect-ratio:16/9;border:0;background:#211f1e}.wins-body{padding:0 0 70px;background:#fff}.wins-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.outcome{padding:35px;min-width:0;border:1px solid #d3ceca;display:flex;flex-direction:column;scroll-margin-top:100px}.outcome.red{background:#ad2542;color:white;border-color:#ad2542}.outcome.dark{background:#211f1e;color:white;border-color:#211f1e}.outcome .overline{font-size:13px;letter-spacing:.07em;text-transform:uppercase;margin:0 0 22px;line-height:1.7}.outcome h2{font-size:32px;line-height:1.14;letter-spacing:-.035em;margin:0 0 20px}.outcome p{font-size:17px;line-height:1.65}.outcome .brief{margin:0 0 24px}.metric-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px 20px;margin:4px 0 24px}.metric strong{font-size:48px;letter-spacing:-.045em;line-height:1.1;display:block;font-weight:500}.metric span{font-size:15px;display:block;margin:8px 0}.metric small{font-size:13px;line-height:1.5;display:block;opacity:.85}.giant{font-size:112px;line-height:1;letter-spacing:-.065em;margin:5px 0 12px}.giant-label{font-size:22px;line-height:1.3;max-width:350px}.publisher-payoff{border-top:1px solid #ffffff50;padding-top:20px;margin-top:auto!important;font-size:15px!important}.publisher-payoff b{display:block;font-size:13px;text-transform:uppercase;letter-spacing:.06em;margin-bottom:8px}.report-note{font-size:12px!important;line-height:1.5!important;opacity:.85;margin:0 0 23px}.spotlight{grid-column:1/-1;display:grid;grid-template-columns:1.05fr 1fr;padding:0;background:#f4f1ee;border:1px solid #d3ceca}.spotlight .story{padding:40px}.spotlight h2{font-size:44px;line-height:1.1}.spotlight .publisher-payoff{border-color:#ccc}.shortlist{padding:40px;background:#e9e3de;display:flex;flex-direction:column;justify-content:center}.shortlist .before{font-size:19px;margin:0;padding-bottom:20px;border-bottom:1px solid #bbb}.shortlist .after{font-size:40px;line-height:1.15;letter-spacing:-.04em;margin:24px 0}.shortlist .after b{color:#ad2542}.shortlist small{font-size:14px;line-height:1.6}.compact{background:#faf9f7;min-height:380px}.compact .overline{color:#ad2542}.compact .publisher-payoff{border-color:#d3ceca;color:#555}.compact h2{font-size:29px}.result-tag{font-size:15px!important;font-weight:600;color:#ad2542;margin:0 0 16px!important}.compact .brief{color:#555}.wins-kicker{font-size:15px;margin:0 0 24px}.secondary-metrics{display:flex;gap:35px;margin:25px 0}.secondary-metrics strong{display:block;font-size:33px}.secondary-metrics span{font-size:14px}.case-close{margin-top:0}
@media(max-width:800px){.video-lead,.wins-grid,.spotlight{grid-template-columns:1fr}.spotlight{grid-column:auto}.video-lead{gap:22px}.outcome{padding:28px}.wins-hero{padding-top:40px}.spotlight .story,.shortlist{padding:28px}.giant{font-size:90px}.spotlight h2{font-size:35px}.metric strong{font-size:42px}}

.publisher-mark{display:flex;align-items:center;gap:12px;margin-bottom:25px;height:37px}.publisher-mark img{width:145px;max-height:37px;object-fit:contain;object-position:left}.publisher-mark span{font-size:12px}.red .publisher-mark img,.dark .publisher-mark img{filter:brightness(0) invert(1)}.report-case{grid-column:1/-1;display:grid;grid-template-columns:1fr .85fr;gap:40px;align-items:start}.report-display{margin:0;background:white;padding:12px;color:#222}.report-display img{width:100%;height:auto;display:block}.report-display figcaption{padding:12px;font-size:14px;text-align:center;text-decoration:underline}.answer-shot{margin:24px 0 0}.answer-shot img{width:100%;max-height:410px;object-fit:contain;background:#212121}.answer-shot figcaption,.comparison-shots figcaption{font-size:14px;font-weight:600;margin-bottom:12px}.baseline-card{padding:23px;background:white;border-left:4px solid #ad2542}.baseline-card h3{font-size:26px;line-height:1.2}.baseline-card p{font-size:15px}.baseline-card a{font-size:13px;text-decoration:underline}.comparison-shots{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:24px}.comparison-shots figure{margin:0;min-width:0}.comparison-shots img{width:100%;height:190px;object-fit:contain;object-position:top;background:white}.dark#forbes-select{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr;column-gap:45px}.dark#forbes-select .publisher-mark,.dark#forbes-select .overline,.dark#forbes-select h2{grid-column:1/-1}.dark#forbes-select .giant{grid-row:4/6}.dark#forbes-select .report-note{grid-column:1/-1}.dark#forbes-select .publisher-payoff{grid-column:1/-1}.video-lead iframe{min-height:240px}@media(max-width:800px){.report-case{grid-template-columns:1fr}.dark#forbes-select{display:flex}.comparison-shots img{height:140px}.report-display{max-width:560px}.video-lead iframe{min-height:0}}

.case-next{display:inline-block;align-self:flex-start;margin-top:24px;padding:13px 17px;border:1px solid currentColor;font-size:15px;font-weight:600;line-height:1.4;text-decoration:none}.case-next:hover{background:#ad2542;color:white;border-color:#ad2542}.red .case-next:hover,.dark .case-next:hover{background:white;color:#211f1e;border-color:white}.dark#forbes-select .case-next{grid-column:1/-1;justify-self:start}.wins-hero h1{max-width:1150px}

.campaign-goal{margin:0 0 22px!important;font-size:16px!important;line-height:1.65!important;color:#555}.campaign-goal b,.outcome-label{display:block;font-size:13px;letter-spacing:.05em;text-transform:uppercase;color:#ad2542;margin-bottom:8px}.compact .brief{font-size:16px}.compact h2{margin-bottom:24px}