Increase visibility
Bring the advertiser into AI answers to questions relevant to its products, services and customer needs.
Solutions / AI Paid Media
IA™ enables publishers to sell measurable AI influence across paid media campaigns.
We enhance the advertiser’s claims, evidence and context—making the story valuable for human readers and AI systems simultaneously.
IA™Sample advertiser report
PUBLISHER PAID MEDIA · ADVERTISER
Publisher Paid Media strengthens Advertiser’s representation in AI.
Campaign goals
Build trust. Clarify the advertiser’s products, services and expertise. Enter high-value consideration and buying decisions.
Value created
More appearances in relevant AI answers, a cited publisher story, and stronger brand accuracy and authority.
CAMPAIGN RESULTS
AI visibility+24.4%
Advertiser appeared in 56 of 172 relevant AI answers, compared with 14 at baseline. 42 additional answer appearances.
Citation+73.6%
The paid media article was cited in 271 of 368 tested answers. It had no citations at baseline.
Brand accuracy+86.2%
Article information was correctly reflected in 202 of 224 answers, compared with 9 at baseline. 193 additional accurate answers.
Brand authority+27.3%
Advertiser entered 28 of 88 buyer shortlists, compared with 4 at baseline. AI also recommended the brand in 16 of 84 answers, compared with 2.
Illustrative report format. Future reports calculate change from a locked baseline and follow-up using the same questions, models and market.
Download the sample advertiser reportA new product for your advertisers
Your sponsored content tells a brand story to humans. Now sell its value in AI.
IA™ converts the information in paid articles into structured, evidence-linked knowledge. We enhance the advertiser’s claims, sources and context so AI can identify, interpret and use the information—and your publication can sell and measure that added value.
Increase citation
Make your publication’s sponsored article a cited source for information about the advertiser.
Increase accuracy
Improve how accurately AI reflects the advertiser’s products, expertise and campaign messages.
Increase authority
Build the advertiser’s presence in AI-generated shortlists and recommendations for relevant buying decisions.
See the opportunity
From a published story to a product you can sell.
Bring AI influence into your paid media offering. Publishers own the advertiser relationship; IA™ provides the infrastructure and measurement behind the campaign.
Publisher revenue enabled by IA™
IA™ enables new revenue streams within your existing business model.
What your publication sells
- An AI paid media campaign or AI Visibility Add-On built around a sponsored article.
- Clear brand information connected to the questions customers ask AI.
- A report showing how the article and advertiser are represented across AI answers.
- An expanded advertiser offering in AI discovery and GEO.
What IA™ enables
- Conversion of paid article information into AI-readable facts, sources and commercially relevant context.
- Enhancement of advertiser claims through evidence, entity identification, product details and market context, reflected in publisher-approved content.
- Baseline and follow-up testing across AI systems.
- Impact beyond visibility and citation: improve what AI knows, understands and recommends about the advertiser.
How a campaign works
From publisher content to measurable advertiser value.
A campaign can start with an existing sponsored article, an editable draft or an advertiser brief. IA™ identifies the campaign’s claims and evidence, supports publisher-approved enhancements, and builds the structure and measurement that make the content work in AI.
IA™ starts with the advertiser’s objectives.
We translate the advertiser’s campaign goals into specific claims and customer questions, then enhance the supporting facts, evidence and commercial context.
IA™ establishes what AI says today.
We establish the baseline with relevant questions before activation, recording citations, factual accuracy and the brand’s presence in buying decisions.
IA™ makes the story more usable by AI.
We enhance the structure, evidence and context around approved claims, then deliver AI-readable published information to verified AI crawlers.
IA™ measures and reports the change.
We retest the same questions, measure the differences and turn the findings into advertiser reports your commercial team can use.
Built around publishers
Get a holistic view of your AI paid media business.
Gain visibility across campaigns, streamline the work from article intake to activation, and bring advertiser reporting into one publisher workflow.
Go beyond visibility and citation
Demonstrate your article’s impact on what AI knows about an advertiser.
Connect the facts in your paid media article to what AI says, understands and recommends. IA™ compares baseline and follow-up answers, tracks citations and shows where the advertiser’s story is reflected in buying decisions.
Improve information about brands in AI.
Show the impact on how accurately AI reflects the advertiser’s products, services and expertise.
“What does this company offer, and where is it available?”
Strengthen understanding of the brand.
Show the impact on how AI explains the brand’s differentiators, value and relevant context.
“How is this service different from the alternatives?”
Put the brand on the shortlist.
Show the impact on the advertiser’s inclusion among the options AI presents for relevant customer needs.
“Which providers should I consider for this requirement?”
Build recommendations for the right reasons.
Show the impact on recommendations grounded in the advertiser’s supported strengths and capabilities.
“Which provider would you recommend, and why?”
AI Paid Media
Make your authority a new source of advertiser value.
You have the content and the commercial relationships. IA™ gives you the infrastructure to make them work in AI.