Sponsored content can strengthen publisher authority in AI. The method matters.
How IA™ turns publisher-approved sponsored content into verifiable, attributable knowledge—and a measurable paid media product.
Read articleInsights
The value of publisher knowledge
in an AI-first world.
Research, perspectives and practical ideas on AI, publisher revenue and the future of independent media.
Latest insights
12 articles
AI Penetration: Shaping What AI Knows.
Being cited by AI is not the same as influencing AI. What new research means for publishers and paid media.
Read article
Who does AI Cite and Why?
Why third-party citations matter—and what that means for publisher paid media.
Read article
People Inc Is Right: Publishers Should Not Enrich AI for Free
Publishers want to be discoverable in AI. They cannot afford to become unpaid infrastructure for someone else’s product.
Read article
Cloudflare’s Monetization Gateway Announcement
Paid bot access will not save journalism. Publisher value might.
Read article
Paywalls Were Built for Humans. AI Reads the Source.
What happens when a paywall blocks a reader but still exposes the article to an AI system?
Read article
Getting AI to Admit It Does Not Know
Help AI recognize what it does not know, then connect the reader to the publisher who does.
Read article
AI Commerce Needs a Neutral Layer
Publishers need infrastructure that connects their authority to attribution and commercial value.
Read article
Visibility Is Not the Endgame
AI visibility is a starting point. Publishers need an economic connection to the value their work creates.
Read article
Why Media Companies Need to Embrace the Zero-Click Era
Mathew Sevin on the zero-click era and how publishers can turn their authority into new revenue.
Read article
Paywall And Subscription Media Solutions In The Age Of AI
A different approach to making premium journalism and subscriptions discoverable in AI.
Read article
Solving Media Monetization in the Age of AI
How understanding AI’s commercial behavior can help publishers reconnect content value to revenue.
Read article