Fewer clicks to websites
Search results with AI summaries sent fewer people onward.
Share of Google visits that led to a click on a traditional search result.
Pew Research Center · March 2025 data ↗Company · About IA™
Save Journalism from AI.
Save Journalism with AI.
IA™ enables publishers to turn their knowledge and authority into revenue in an AI-first world.
The challenge
Your knowledge shapes the answer.
The click may never come.
AI draws on independent sources and decades of publisher authority. But influence in an AI answer does not automatically bring a reader—or revenue—back to the publisher who made it possible.
Citations rarely become visits
1%
A citation is not a revenue model.
Only 1% of visits to Google pages with an AI summary led to a click on a link inside that summary.
Pew Research Center · 900 US adults ↗Search referrals under pressure
−33%
The traffic that funds publishing is shrinking.
Google search traffic to more than 2,500 news sites fell 33% globally between November 2024 and November 2025.
Reuters Institute · Chartbeat data ↗The publisher’s predicament
Brands benefit when trusted publisher knowledge shapes buying decisions. Yet publishers are still paid largely for the article, the placement or the visit—not the full commercial influence their knowledge creates in AI.
Why Intelligent Attribution exists
Publishers should earn from the influence they create.
When brands and technology platforms control how publisher authority is commercialized, publishers are left selling access while others sell its influence. We believe publishers should control that opportunity themselves.
We rebuild the economic connection between the organizations that create trusted knowledge and the brands that benefit when that knowledge shapes decisions.
IA™ gives publishers the infrastructure to create, distribute, measure and monetize knowledge wherever it creates value in an AI-first world—from brand-funded information to AI-driven commerce.
Publishers should be able to create, measure and monetize their own influence in AI. IA™ puts that capability in their hands, helping them generate new revenue without sacrificing quality, independence or editorial integrity.
01 / Independent voices
AI needs unique voices.
Independent thought, diverse perspectives and high-quality information make AI more useful. We built IA™ to help sustain the publishers and creators who produce that knowledge.
02 / Publisher revenue
Rebalance the value chain.
IA™ gives media companies the infrastructure to remain at the center of the business their authority creates. Publishers can sell measurable AI influence and connect their editorial expertise to commerce, earning revenue from the decisions their knowledge informs.
Our approach
Academic rigor. Real-world media profitability.
IA™ brings research and practical media work together to help publishers build sustainable business in an AI-first environment.
Paid media case study
See how IA™’s methods and technology are being deployed at Dubai’s largest newspaper to stabilize and grow revenue in an AI-first environment.
Peer-reviewed innovation
IA™’s foundational research on AI and online authority has been presented at the British Computer Society with EVA London.
A legacy of care
More than a decade of work in internet literacy and journalism integrity has been recognized and supported by the Mozilla Foundation and the Wikimedia Foundation.
The people behind IA™
Meet the team.
Our work sits at the intersection of media, technology, research and the economics of trust.
Gretchen Andrew
Gretchen specializes in shaping how AI and search systems surface information for business and reputational goals. Her career spans Google and Intuit, and she has served as a visiting professor of AI at GAD University Beijing.
Her methods for navigating the “Future Present” have been featured in more than 100 global press outlets, including Fortune, The Washington Post and Fast Company. She currently leads an AI visibility strategy at the Khaleej Times, helping media companies understand what AI changes—and what to do about it.
Favorite publications: The New Yorker, Paris Review
Mathew Sevin
Advisor
Mathew is a strategist focused on the horizontal expansion and franchise development of global media intellectual property. As Director of Branded Ventures at Forbes, he works on media licensing and international growth.
An MBA graduate of the Tuck School of Business at Dartmouth, Mathew focuses on connecting legacy brand authority with new venture development so world-class intellectual property can shape the products and experiences of the future.
Favorite publication: ESPN
Bryan McGowan
Bryan is an engineer turned CFO building the technical infrastructure for the future of finance. As CEO and founder of Alpyne, he developed a platform that helps fractional CFOs and fintechs move from manual data work to strategic insight.
His career spans Intel, an MBA from Cornell and a decade as CFO for VC-backed MIT startups. Bryan advocates for practical AI: automate data drudgery so human experts can focus on ambiguity and context—without sacrificing the trust at the heart of commerce.
Favorite publications: The Atlantic, The New York Times
Careers · We’re hiring
Help publishers build what comes next.
IA™ is growing its publisher success and enterprise sales teams. Join us to help publishers bring new AI-era revenue products to market.
Account management
Make publisher partnerships work.
Guide publisher partners from onboarding through adoption and growth. Help teams use IA™’s products well, see what is working and build lasting commercial relationships.
Enterprise sales
Bring IA™ to more publishers.
Build relationships with publisher leaders, understand their commercial priorities and show how IA™ can turn publisher knowledge into measurable value in AI.
Investors
Considering what comes next.
We’ve built IA™ around paying customers, without outside capital. As we consider investment for our next stage of growth, we welcome conversations with partners who share our conviction: publishers should earn from the influence their knowledge creates.
Stay in the loop.
Request investor updates or start a conversation with IA™.
Request investor updatesWe built IA™ because the future needs unique voices, independent thought, better information and quality content—and the people who create and publish it should get paid.