Publishers increasing revenue from their knowledge and authority.
See how IA™ enables publishers to create new revenue streams through AI paid media and affiliate commerce.
See Results with IA™
A sponsored article became a premium AI paid media product.
IA™ enabled publishers to charge more for a sponsored article by expanding the campaign into bottom-of-the-funnel AI buying conversations. We optimized the article around the advertiser’s products and buying audience, then reported how the advertiser appeared in AI answers. Article optimization and advertiser reporting became a sellable AI visibility add-on.
Czech Republic
Forbes CZ · Bestnanny AI Paid Media
IA™ enabled Forbes CZ to offer AI influence alongside Bestnanny’s sponsored article.
IA™ enabled Forbes CZ to package Bestnanny’s sponsored article as an AI paid media campaign. The offer combined article optimization with an advertiser report covering visibility, publisher citations, brand accuracy and buying consideration.
+24.4%AI visibility56 relevant answers, up from 14
+73.6%Publisher citation271 article citations, up from 0
+86.2%Brand accuracy202 accurate answers, up from 9
+27.3%Buyer consideration28 shortlist appearances, up from 4
Illustrative figures from the supplied Bestnanny sample report; percentage figures show percentage-point gains in answer rates.
New Publisher Revenue ProductIA™ enables publishers to sell an AI visibility upgrade to a sponsored article, combining optimization, monitoring and a client-facing report. The expanded campaign gives advertisers a new reason to select the publication and pay for more than the article alone.
IA™ increased AI-crawler contact with publisher commerce pages.
21×
higher AI-crawler contact rate per product page
4.6×OpenAI crawler reach
168AI-ready documents served
IA™ made product information machine-readable across 100 commerce pages. More of the publisher’s recommendations and offers reached AI systems.
Six-day Forbes Select telemetry: crawler contact per page per day increased from approximately 0.006 to 0.13. OpenAI reached 45% of enabled pages versus 9.8% of comparison pages.
The publisher productIA™ gives publishers merchant infrastructure that connects their commerce recommendations and product offers to AI discovery, creating the foundation for affiliate revenue from AI-driven shopping.
AI began recommending SOUEAST to customers shopping for a hybrid SUV.
When customers asked ChatGPT, Gemini and Claude which affordable seven-seat hybrid SUVs to buy in the UAE, SOUEAST was missing from the initial answers. IA™ structured the Khaleej Times article’s model, seating, powertrain and price information around that buying question. Follow-up answers recommended the S08DM as an option for those customers.
The publisher productIA™ enables publishers to sell an upgrade to a sponsored article that targets the advertiser’s bottom-of-the-funnel buying conversations. The publisher can then show the advertiser how its product appeared in AI recommendations after the campaign.
The initial tests covered ChatGPT, Gemini and Claude.
After IA™: ChatGPT recommended SOUEAST.
Czech Republic
Forbes CZ · Mercedes-Benz · AI Paid Media
AI connected Mercedes-Benz’s campaign message to reasons to choose the brand.
Campaign goalThe campaign positioned Mercedes-Benz as a leader in luxury, innovation and factory personalization in Czechia, using the Prague electric C-Class presentation to bring that story to life.
What changed in AIIA™ structured the model facts, launch context and personalization offer so AI could explain the distinctions in the article. ChatGPT cited Forbes CZ when explaining MANUFAKTUR as a reason to choose the G-Class; Claude reflected the significance of the Prague presentation for the Czech market.
New Publisher Revenue ProductIA™ enables publishers to sell an AI upgrade that carries the advertiser’s original campaign message into relevant buying conversations, then reports how AI understood and used that message.
AI recommended Spahouse for the expertise and support its campaign promoted.
Campaign goalThe campaign positioned Spahouse as a partner for year-round home wellness, connecting NordicSpa product quality, warranty coverage, showrooms and long-term support to the buying decision.
What changed in AIIA™ clarified Spahouse’s relationship with NordicSpa and made the product and service claims specific—including that the ten-year warranty covered the acrylic shell. AI used those details to explain Spahouse’s offer, include it in durability-focused buying answers and recommend its showroom and ongoing support.
New Publisher Revenue ProductIA™ enables publishers to sell an AI campaign that strengthens the advertiser’s buying proposition while addressing targeted misconceptions about its products, warranties and services.
AI filled a missing leadership fact and credited the paid article.
Campaign goalThe campaign objective was to make Saadallah Sarkis’s role at Maharat accurately understood and connect that information to the Khaleej Times article.
What changed in AIBefore IA™, Maharat was missing from the tested answer about Sarkis’s roles. IA™ explicitly connected the person, organization and role in the article’s machine-readable information. The follow-up answer named him as “Strategic Partner and Executive Advisor” at Maharat and cited Khaleej Times.
New Publisher Revenue ProductIA™ enables publishers to sell targeted corrections and missing-information campaigns through paid media, then show the advertiser the specific fact that appeared and the article that was credited.
Before: Maharat was missing.After: the role appeared.
AI reflected BNW’s private-developer positioning and cited Khaleej Times.
Campaign goalThe campaign positioned BNW Developments within Ras Al Khaimah’s private-developer market, making its identity and business category clear.
What changed in AIIA™ connected the brand, geography and private-developer category to the published article. Claude then identified BNW in that category and cited Khaleej Times, preserving the distinction between private developers and the wider property market.
New Publisher Revenue ProductIA™ enables publishers to sell AI positioning campaigns that address category confusion and missing context, then report how the advertiser’s intended positioning appeared in AI.
Czech Republic
