IA™

Publisher revenue enabled by IA™ / AI Paid Media

Forbes CZ turned Bestnanny’s sponsored story into a measurable AI paid media product.

IA™ connected the advertiser’s premium childcare expertise to AI buying decisions—giving Forbes a new campaign offering built around visibility, accuracy and recommendations.

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Publisher
ForbesCzech Republic
Advertiser
Bestnanny
Sector
Premium childcare
Publisher product
AI paid media campaign
AI Visibility Add-On

Inside the advertiser report

The story became more visible, accurate and influential.

See the full breakdown
+193

Additional accurate AI answers

202 answers correctly reflected Bestnanny’s information, up from 9.

271

Answers cited the Forbes article

The publication became a source for the advertiser’s specialist expertise.

+14

Additional recommendations

Bestnanny was recommended in 16 answers, up from 2.

Figures reproduce the illustrative Bestnanny advertiser report supplied for this case study. They describe separate test groups; the report is an example of the campaign measurement and advertiser deliverable.

01 / The challenge

A premium service needed to be understood at the moment a family was choosing.

Bestnanny’s campaign was about trust: carefully vetted childcare, specialist expertise and the confidence to find the right support for a family. Its Forbes CZ article gave that story a credible home.

But an article’s presence on a respected publication did not mean AI would accurately explain the service—or recommend it when a family needed multilingual support, newborn care or a nanny for an overseas stay.

For the advertiser, the opportunity was to turn those differences into reasons to consider Bestnanny. For Forbes, it was to extend a sponsored article into a paid media product that could demonstrate its influence beyond readership.

02 / The strategic solution

IA™ started with the reasons a family would choose Bestnanny.

The campaign connected the advertiser’s objectives to specific facts, services and buying situations. Success meant improving what AI understood about the business and when it considered the brand relevant.

Build confidence in a premium service.

Make the advertiser’s scale and specialist capabilities clear. The article’s information about a 3,000-nanny network and 8,000 applicants gave the campaign specific brand facts to measure.

9 to 202 accurate answersThe report connected stronger accuracy to the network, applicant pool and specialist services.

Connect specialist care to specific needs.

Bring multilingual childcare, newborn care and other specialist services into the situations where families needed that expertise.

14 to 56 relevant appearancesThe strongest visibility gains concerned homeschooling support and overseas stays.

Enter the family’s buying decision.

Move beyond a mention of the brand. Measure whether AI included Bestnanny among suitable providers and recommended it for relevant needs.

4 to 28 shortlist appearancesThe report also recorded 14 additional recommendations.

03 / The content solution

The sponsored story became knowledge AI could identify, use and attribute.

IA™ gives publishers the infrastructure to convert paid article information into AI-readable facts, sources and commercial context—while keeping the story useful to human readers.

The advertiser’s facts

Make the important information explicit.

Identify the brand, its services and its supported capabilities. Separate the nanny network, applicant pool and maternity-nurse service into distinct, testable pieces of information.

The customer’s decision

Connect those facts to a relevant need.

Give AI enough context to understand how Bestnanny’s services relate to family decisions, including specialist support, homeschooling and overseas stays.

The publisher’s authority

Keep the knowledge tied to its source.

Preserve the connection to the Forbes CZ story so its contribution can be identified in AI answers and demonstrated in the advertiser’s campaign report.

The Forbes CZ sponsored article at the center of the campaign

Šeptem! Proč je profesionální chůva tím nejstřeženějším tajemstvím miliardářů

Publisher-approved enhancements retain authorship, sponsorship disclosure and source attribution. The public article and its AI-readable representation stay aligned.

04 / Activation and measurement

IA™ connects the advertiser brief, the article and the AI answer.

This is the infrastructure behind the publisher product: a workflow for enhancing the content, making it usable by AI and reporting changes against the advertiser’s goals.

01 / Define

Start with the advertiser’s objectives.

Translate trust, specialist expertise and buying consideration into specific claims and relevant customer questions.

02 / Establish

Record what AI knows.

Capture the starting point for brand presence, publisher citations, factual accuracy, shortlists and recommendations.

03 / Enhance

Make the article work in AI.

Structure approved facts, evidence and context, then make that published knowledge available to AI systems.

04 / Demonstrate

Give the advertiser a clear report.

Show how the brand and article appear in AI answers, connecting each measure to the campaign’s commercial objectives.

05 / Campaign results

Bestnanny appeared more often—and for more of the right reasons.

The advertiser report connected stronger visibility to better factual representation, more buying consideration and a measurable role for the Forbes article.

Bestnanny illustrative report: baseline and follow-up results by measure
Campaign measureBaseline → follow-upChange in answer rateWhat changed for the advertiser
AI visibility172 relevant answers14 → 5642 additional appearances+24.4 pointsBestnanny appeared in more relevant answers, particularly around homeschooling and overseas stays.
Publisher citation368 tested answers0 → 271271 article citations+73.6 pointsThe Forbes story became a cited source for the nanny network, applicant pool and maternity-nurse service.
Brand accuracy224 tested answers9 → 202193 additional accurate answers+86.2 pointsAI more accurately reflected Bestnanny’s scale and specialist services.
Brand authority: consideration88 buying answers4 → 2824 additional shortlist appearances+27.3 pointsBestnanny entered more of the shortlists presented to potential customers.
Brand authority: recommendation84 buying answers2 → 1614 additional recommendations+16.7 pointsAI recommended Bestnanny in more relevant buying answers.

Source: supplied Bestnanny advertiser report. Each measure uses its own test group. Changes are percentage-point differences in answer rates, rounded to one decimal.

The brand became better understood.

Visibility alone could not tell Bestnanny whether AI understood its offer. Accuracy reporting showed whether the important facts were being carried into answers; consideration and recommendation connected those facts to customer choice.

The publisher’s contribution became visible.

Citations showed where Forbes became a source for the advertiser’s AI representation. That gave the commercial team a concrete way to demonstrate the article’s role alongside the brand outcomes.

View the Bestnanny advertiser report

06 / New publisher revenue product

Forbes gained more than a report. It gained an expanded paid media offering.

IA™ enabled the publication to package a sponsored article with content enhancement, AI monitoring and advertiser reporting. Together, those capabilities form an AI paid media campaign or an AI Visibility Add-On.

The advertiser buys a story designed to work for human readers and AI systems, with reporting tied to the reasons customers would choose its services. The publisher owns the commercial relationship and can charge for the additional work and measurable AI influence.

IA™ provides the infrastructure behind that offering—helping publishers create a new revenue stream within their existing paid media business.

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  1. A campaign built around the advertiser’s goals.Translate positioning and expertise into the facts and buying situations that matter.
  2. Content made useful to AI.Enhance the article’s structure, evidence and commercial context.
  3. Measurement beyond visibility.Track citation, accuracy, consideration and recommendation alongside presence.
  4. A deliverable the publisher can sell.Give the advertiser a clear account of what changed and how the publication contributed.

Turn your sponsored content into a new AI revenue stream.

Your publication has the knowledge, authority and advertiser relationships. IA™ gives you the infrastructure to make them work in AI.

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