IA™

Affiliate & AI commerce · For publishers

Your editorial authority.
Your place in AI commerce.

IA™ creates merchant infrastructure for publishers, connecting your editorial recommendations to AI shopping and your affiliate purchase paths.

From reviews and buying guides to relevant products within editorial articles, bring the commerce opportunity in your content into the age of AI.

Full editorial control
Your existing affiliate model
Commerce infrastructure, managed by IA™

From authority to commerce

Keep your expertise connected to the purchase.

When AI draws on your product coverage, the buying journey can bypass your publication. IA™ creates a route through your publishing brand to the relevant affiliate offer.

Four-stage publisher shopping journey: original product reviews inform an AI recommendation; the shopper follows a publisher product page to the retailer through the publisher's affiliate path.
01

Bring your recommendations into AI shopping.

Give the products you cover a clear, authoritative presence that AI can understand, cite, and recommend.

02

Keep your affiliate path visible.

Connect each product to the relevant merchant offer and a purchase route that includes your publication.

03

Automatically build on the content you already have.

IA™ automatically finds commerce opportunities across the reviews, buying guides, and product roundups you published before the age of AI, then builds the product presence to connect that content to AI commerce.

Editorial independence, built in

You choose what to recommend.
IA™ connects it to commerce.

Your editors retain complete control over coverage, recommendations, and the words you publish. IA™ manages the product information and commerce infrastructure around that work.

Your editorial authority and underlying affiliate model stay with you.

The IA™ merchant layer

The infrastructure behind your AI commerce presence.

Being part of AI shopping takes clear product records, current offers, and a recognizable purchase path. IA™ builds and manages that foundation for your publication.

IA merchant infrastructure connects a publisher-controlled store and relevant independent editorial to product-page optimization, structured product and offer data, feeds, merchant systems, and emerging AI shopping.
Connect your editorial and commerce operations through one managed merchant layer.
01 / Product presenceVerified product records

Give each product clear facts, specifications, and context linked to the coverage behind it.

02 / AI readabilityStructured commerce data

Match the information readers see with product and offer data that AI systems can understand.

03 / DistributionFeeds & platform management

Manage product feeds and connections to relevant merchant and AI discovery systems.

04 / Merchant identityClear merchant relationships

Connect the product to the correct merchant, offer, and “offered by” relationship.

05 / Fresh informationCurrent product & offer details

Refresh price, availability, specifications, and other information that changes over time.

06 / Revenue connectionEditorial-to-affiliate pathways

Connect relevant product coverage to merchant offers through your existing affiliate relationships.

Built around your publication

Seamlessly integrated into the commerce setup you already have.

Enhance what already exists

Make your product pages AI-ready.

IA™ strengthens your dedicated product pages with verified product information, clearer merchant signals, and matching content for readers and AI systems. Your existing commerce pages become a stronger foundation for discovery and purchase.

Your publisher pathway
  1. Existing product page
  2. Verified facts + structured offers
  3. Your affiliate purchase path
IA product workflow shown in the platform: scan a publisher article, approve sourced product facts, probe AI responses, then publish a merchant product page with a retailer purchase link. Product information is refreshed over time.
From the products in your content to verified records, AI testing, and a connected merchant page.

How it works

From editorial opportunity to a connected product page.

IA™ finds the products in your content, establishes how AI currently sees them, and builds the commerce connection.

  1. 1

    Scan your publication.

    Automatically identify products, existing affiliate relationships, and the pages already supporting commerce across your property.

  2. 2

    Verify and approve the facts.

    Assemble sourced product information and merchant details. Review and approve the facts that support the product record.

  3. 3

    Test the AI buying conversation.

    Check which sources AI trusts and cites, how it understands the product, and which purchase paths it currently presents.

  4. 4

    Publish the commerce connection.

    Create or enhance the product page with verified facts, structured offer data, and a connection to your affiliate purchase path.

Keep the connection current.

Refresh changing product and offer information, then retest how AI discovers and represents it.

Measuring product performance in AI

Monetize the value your editorial content brings to AI commerce.

IA™ turns product facts and relevant customer needs into repeatable tests across four dimensions, showing the value your editorial expertise adds to AI buying decisions.

01

Accuracy

Put verified editorial facts behind AI’s product answers.

02

Understanding

Help AI understand what a product is, who it is for, and why it matters.

03

Consideration

Bring the products you cover into relevant AI shopping shortlists.

04

Recommendation

Connect your editorial recommendations to the right customer need.

IA™ connects this editorial value to your affiliate purchase path, giving your publication a way to earn from the buying decisions it informs.

Forbes.cz · Publisher commerce

A stronger product presence.
Greater AI discoverability.

4.6×

Greater OpenAI crawler reach.

In a Forbes.cz test, IA™ enhanced 100 existing product pages with machine-readable data while preserving the human experience. OpenAI’s search crawler reached 45% of enhanced pages, compared with 9.8% of untouched pages.

View crawler activity from the Forbes.cz testOriginal Forbes.cz day-by-day chart of verified AI-crawler fetches per 100 pages, September 1 to 14, 2026. The 100 enhanced pages show more normalized fetch activity following activation on September 8 than the approximately 1,333-page comparison pool.

The day-by-day chart shows normalized activity from multiple verified AI crawlers. The 4.6× figure above compares the percentage of pages reached specifically by OpenAI’s search crawler.

Publisher questions

Built for the way publishers work.

Editorial authority, existing affiliate relationships, and your current commerce setup are the starting point.

Do we need an existing publisher store?

IA™ can enhance dedicated product pages or create them for products already appearing in articles, buying guides, and affiliate links. The implementation follows your publication’s commerce arrangements.

Does this change our editorial content?

Your team retains complete control over what it covers, recommends, and publishes. IA™ creates and manages product information and commerce connections around that content, preserving the existing editorial experience.

Can this work with our commerce partner?

Yes. IA™ can use a commerce or product-data partner’s infrastructure to create or enrich verified product records while keeping your publication connected to discovery and the purchase pathway.

What happens to our existing affiliate relationships?

IA™ connects relevant affiliate content to the corresponding merchant offers and your purchase paths. Your underlying affiliate model remains in place.

How do prices and availability stay current?

IA™ is designed to refresh price, availability, specifications, merchant information, and other time-sensitive facts so the commerce layer reflects changing product and offer details.

How do we measure progress?

IA™ tests product accuracy, understanding, consideration, and recommendation. This shows how AI represents the products you cover and whether those products appear for relevant customer needs.

Explore the opportunity

Bring your editorial expertise into AI commerce.

Start with your content, affiliate relationships, and commerce setup. Explore how IA™ can build a connected product presence around your publication.

Create a short request you can copy or open in your email app.